Drag the tiles to the correct boxes to complete the pairs.
Match each advertising testing method with the scenario that best portrays it.

1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.

Answers

Answer 1

Answer:

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas. - Focus group

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating. - Consumer jury method

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs. One-on-one interview

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market. - Survey

Explanation:

Answer 2

The answer is -

Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas. - Focus group

George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating. ⇔ Consumer jury method

An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs. ⇔ One-on-one interview

A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market. ⇔ Survey

What is the testing of an advertisement?

Ad testing is the process of putting different ads in front of a sample of your target audience and asking for feedback on them. You can run ad tests on an entire ad or specific aspects of it, and collect feedback on anything from how much the ad stands out to how believable they find it.

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Related Questions

In September 2008, the stock market fell sharply and continued to perform poorly due to the financial crisis. How did this change impact GDP in the economy?

Answers

Answer:

Many people's wealth is held in stocks and as the price of stocks collapsed, they lost wealth.

Imagine that this happened to you. One day you are rich and that affects your spending habits. In a matter of few days or weeks, you lose a large portion of your wealth. So now, you are less rich or even poor. So your spending habits will be altered, i.e. you will spend less.

If you consider the economy as a whole, aggregate demand will fall, resulting in a decrease of aggregate supply, and an overall decrease of the GDP.

Which of the following should not be a major consideration when it comes to selecting your career path?


What your parents think you should do

What you are passionate about

What you are naturally good at

What your interests are

Answers

Answer: I believe its : what your interest's are

Explanation:

The Xerox sales force is divided into four geographic organizations: the United States/Canada, Europe, Global Accounts, and Developing Markets. Within each geographic area, the majority of Xerox products and services are typically sold through its
a) distributors.
b) competitor partnerships.
c) order takers.
d) direct sales force.
e) telemarketers.

Answers

Answer:

E)direct salesforce

Explanation:

Direct sales force are those network of distributors that business set up to sell their products for great returns, it involves selling out of business product using non- retailing setting. For instance Xerox sales force is divided into four geographic organizations: the United States/Canada, Europe, Global Accounts, and Developing Markets. Within each geographic area, the majority of Xerox products and services are typically sold through its direct salesforce

During the 1970s, some economists argued that the cause of the woes of the economy were due to __________. g

Answers

Explanation:

Stagflation. Which is stagnant growth combined with inflation. Which was caused in large part by repeated disruptions to global oil supplies, which led to soaring prices and gasoline shortages in the United States.

Sandra goes into her favorite shoe store where they are holding a special sales promotion. The salesperson explains to Sandra that if she purchases one pair of shoes, she would receive a free pair of socks. Which type of sales
promotion is this?
NEED ASAPPP ITS AN EXAM..

Answers

Answer:

Premium

Explanation:

A premium type of sales promotion is this. Thus, option B is correct.

Who is a salesperson?

The salesman is in charge of welcoming clients, guiding them toward the merchandise they need, and counting up transactions. You need to be a great communicator if you want to succeed in sales. A successful salesman achieves sales goals while being courteous and helpful to consumers.

The salesman is in charge of welcoming clients, guiding them toward the merchandise they need, and counting up transactions. You need to be a great communicator if you want to succeed in sales. A successful salesman achieves sales goals while being courteous and helpful to consumers.

With the confirmation of purchase, you can receive a reward for nothing or for minimal shipping as well as a handling fee. Therefore, option B is the correct option.

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Wayfarer Company has no debt, and a value of $70.000 million. Adventures Incorporated is otherwise identical but has $28.000 million of debt in its capital structure. Under the different models, what is the value of Adventures Incorporated if its corporate tax rate is 25%, the personal tax rate on equity is 10%, and the personal tax rate on debt is 26%?

Answers

Answer:

Following are the solution to this question:

Explanation:

Please find the complete question in the attachment.

In point 1:

The answer is =70.000

In point 2:

[tex]=70.000+28.000 \times 25\%\\\\=70.000+28.000 \times \frac{25}{100}\\\\=70.000+28.000 \times \frac{1}{4}\\\\=70.000+ 7 \\\\=77.000\\\\=77[/tex]

In point 3:

[tex]=70.000+(1-(1-25 \%) \times \frac{(1-10\%)}{(1-26\%)) \times 28.000}\\\\=70.000+(1-(1- \frac{25}{100}) \times \frac{(1- \frac{10}{100})}{(1-\frac{26}{100})) \times 28.000}\\\\=70.000+(1-1+ \frac{1}{4}) \times \frac{(\frac{ 10-1}{10})}{( \frac{100-26}{100})) \times 28.000}\\\\=70.000+(\frac{1}{4}) \times \frac{(\frac{9}{10})}{(\frac{74}{100})) \times 28.000}\\\\=70.000+(\frac{1}{4}) \times \frac{0.9}{20.72}\\\\=70.000+ \frac{0.9}{82.88}\\\\=70.000+0.01058\\\\=70.01058\\\\[/tex]

Bryant Company has a factory machine with a book value of $93,500 and a remaining useful life of 6 years. It can be sold for $30,600. A new machine is available at a cost of $534,000. This machine will have a 6-year useful life with no salvage value. The new machine will lower annual variable manufacturing costs from $556,800 to $460,200. Prepare an analysis showing whether the old machine should be retained or replaced.

Answers

Answer:

Bryant Company

Analysis of old and new machines:

                                           Old Machine       New Machine

Annual depreciation costs   $10,833               $89,000

Savings from variable

  manufacturing costs             0                      $96,600

Net savings                          ($10,833)                $7,600

Explanation:

a) Data and Calculations:

Book value of old machine = $93,500

Remaining useful life = 6 years

Salvage value = $30,600

Depreciable amount of old machine = $62,900 ($93,500 - 30,600)

Annual Depreciation cost of old machine = $10,483 ($62,900/6)

Cost of new machine = $534,000

Useful life = 6 years

Depreciable amount of new machine = $89,000 ($534,000/6)

Reduction in variable manufacturing costs = $96,600 ($556,800 - $460,200)

Savings from new machine = $7,600

b) Conclusion: The old machine should be replaced.  It costs more to retain the old machine than it costs to replace it.  There will be a net gain of $7,600 from the new machine, from the reduction of the variable manufacturing costs from $556,800 to $460,200.

thinking strategically about industry and competitive conditions in a given industry involves evaluating such considerations as

Answers

Answer:

E. how often sellers alter their prices, how sensitive buyers are to price differences among sellers, whether the item being purchased is a good or a service, and whether buyers buy frequently or infrequently.

Explanation:

Options are "A. cultural, lifestyle, and demographic changes, B. the birth of new industries, new knowledge, and disruptive technologies, C. weather, climate change, and water shortages, D. interest rates, exchange rates, unemployment rates, inflation rates, and economic growth, E. how often sellers alter their prices, how sensitive buyers are to price differences among sellers, whether the item being purchased is a good or a service, and whether buyers buy frequently or infrequently."

Thinking strategically about industry and competitive conditions in a given industry involves evaluating such considerations as how often sellers alter their prices, how sensitive buyers are to price differences among sellers, whether the item being purchased is a good or a service, and whether buyers buy frequently or infrequently.

The strategy decision making about the industry and competitive conditions involve evaluating the prices, buyer sensitivity to the prices, serviceability & frequency.

A lockbox plan is a. used to identify inventory safety stocks. b. used to protect cash, i.e., to keep it from being stolen. c. used primarily by firms where currency is used frequently in transactions, such as fast food restaurants, and less frequently by firms that receive payments as checks. d. used to slow down the collection of checks our firm writes. e. used to speed up the collection of checks received.

Answers

Answer:

Option e. Used to speed up the collection of checks received.

Explanation:

A lockbox plan is most beneficial to firms involved in collections over a wide geographic area. It is also a method or technique to limit/reduce float by having payments sent to local post offices close to the customers. Its system of handling cash receipts is by mail where the customers remit payments directly to the bank.

In cash management, a lockbox plan is used to quickens the rate of collection of checks received.

A firm has a tax burden of 0.6, a leverage ratio of 1.2, an interest burden of 0.7, and a return-on-sales ratio of 14%. The firm generates $2.64 in sales per dollar of assets. What is the firm's ROE

Answers

Answer:

18.63%

Explanation:

Calculation for the firm's ROE

Using this formula for

ROE=(Tax burden)(Leverage ratio)(Interest burden)(Return-on-sales ratio)(Sales per dollar of assets)

Let plug in the formula

ROE = (.6)(1.2)(.7)(.14)(2.64)

ROE=18.63%

Therefore the firm's ROE is 18.63%

The Treasury bill rate is 6%, and the expected return on the market portfolio is 10%. According to the capital asset pricing model:________

Answers

Answer: See explanation

Explanation:

Your question is not complete. Here is the completed question:

The Treasury bill rate is 6%, and the expected return on the market portfolio is 10%. According to the capital asset pricing model, what is the risk premium?

The risk premium will be the difference between the market portfolio and the treasury bill rate. This will be:

= 10% - 6%

= 4%

12.Sunnydale Organics, Inc. harvests crops in roughly 90-day cycles based on a 360-day year. The firm receives payment from its harvests sometime after shipment. Due in part to the firm's rapid growth, it has been borrowing to finance its harvests using 90-day bank notes on which the firm pays 12 percent discount interest. If the firm requires $60,000 in proceeds from each note, what must be the face value of each note

Answers

Answer: $61857

Explanation:

Let the face value of each note be represented by y.

We should also note that we are given a time period of 90 days = 3 months.

Discount interest = 12%. This will be 3% for every 3 months.

Face value of each nite will then be:

y = 60000/(100%-3%)

y = 60000 / 97%

y = 60000/0.97

y = 61,856.67

Short Company purchased land by paying $22,000 cash on the purchase date and agreed to pay $22,000 for each of the next seven years beginning one-year from the purchase date. Short's incremental borrowing rate is 10%. On the balance sheet as of the purchase date, after the initial $22,000 payment was made, the liability reported is closest to: (FV of $1, PV of $1, FVA of $1, and PVA of $1) (Use appropriate factor(s) from the tables provided.)

Answers

Answer:

The liability reported is closest to $107,105.21.

Explanation:

This can be calculated using the formula for calculating the present value of an ordinary annuity as follows:

PV = P * ((1 - (1 / (1 + r))^n) / r) …………………………………. (1)

Where;

PV = Present value or the the liability reported  =?

P = Annuity payment = $22,000

r = Student's desired return rate = 10%, or 0.10

n = number of years = 7

Substitute the values into equation (1) to have:

PV = $22,000 * ((1 - (1 / (1 + 0.10))^7) / 0.10)

PV = $22,000 * 4.86841881769293

PV = $107,105.21

Therefore, the liability reported is closest to $107,105.21.

Accounts Receivable account has a beginning balance of $52,000 and an ending balance of $69,000. If $47,000 was sold on account during the year, what were the total collections on account

Answers

Answer:

$30,000

Explanation:

Total collections on account is computed as;

= Accounts receivable at the beginning + Sales during the year - Accounts receivable at the end

Given that;

Accounts receivable at the beginning = $52,000

Sales during the year = $47,000

Accounts receivable at the end = $69,000

Therefore,

Total collections on account

= [($52,000 + $47,000) - $69,000]

= $30,000

Orlando Company, which applies overhead to production on the basis of machine hours, reported the following data for the period just ended: Actual units produced: 12,000 Actual variable overhead incurred: $77,700 Actual machine hours worked: 18,800 Standard variable overhead cost per machine hour: $4.50 If Orlando estimates 1.5 hours to manufacture a completed unit, the company's variable-overhead spending variance is:

Answers

Answer:

$37,600 favorable

Explanation:

Variable overhead spending variance can be computed as;

= (Actual hours worked × Actual variable overhead rate) - ( Actual hours worked - Standard variable overhead rate)

= ( 18,800 hours × $77,700/12,000) - (18,800 hours × $4.5)

= [(18,800 × $6.5) - (18,800 × $4.5)]

= $122,200 - $84,600

= $37,600 favorable

Universities A and B are substitutes in the minds of many college students. Initially the student tuition at each university is the same and far below the equilibrium tuition. Then, the tuition at A is raised and B is not. As a result of a rising tuition at A, some students who would have applied and enrolled in A, apply to B instead. Based on the logic presented in one of the theories discussed in the textbook, we would expect that

Answers

Answer:

the options are missing (see attached image), the correct answer is:

the fourth option: A and B

Explanation:

Since the demand for University B increased, their teachers should be more relaxed, resulting in a decrease of their performance, e.g. less punctual. On the other, the teachers of University A which lost students, should try to increase their performance level, e.g. being more punctual.

A portfolio has 225 shares of Stock C that sells for $42 and 190 shares of Stock D that sells for $33. What is Stock C's weight?

Answers

Answer:

60.11%

Explanation:

Weight of stock C = Value of stock C / total value of portfolio

225 x $42 / (225 x $42) + (190 x $33) = $9450 /15720 = 60.11%

Susan won $2,000 at the blackjack tables on her birthday. Her winnings are an example of:________.
a. an in-kind transfer.
b. transitory income.
c. life-cycle income.
d. permanent income.

Answers

Answer:

B. Transitory income.

Explanation:

As the name sounds, it is seen to be a form of income that is said to be anticipated. This form of income does not play key roles in the standard of living of the said person. This income is clearly a short-lived kind as it cannot hold a person or family towards a certified period of time. Also in many cases, economists are seen to believe that people base their consumption on their permanent income, therefore, inequality in consumption is one gauge of inequality of permanent income; making consumption less effectective, as transitory changes in income, they are more equally is current income.

plz answer dedo yaar​

Answers

Huh what does that mean

On December 31, Strike Company traded in one of its batting cages for another one that has a cost of $500,000. Strike receives a trade-in allowance of $11,000. The old equipment had an initial cost of $215,000 and has accumulated depreciation of $185,000. Depreciation has been recorded up to the end of the year. The difference will be paid in cash. What is the amount of the gain or loss on this transaction

Answers

Answer:

the amount of loss is $19,000

Explanation:

The computation of the amount of the gain or loss is shown below:

Old equipment cost is

= Initial cost of the equipment - accumulated depreciation

= $215,000 - $185,000

= $30,000

Now the gain or loss is

= Book value of an equipment - trade in allowance

= $30,000 - $11,000

= $19,000

hence, the amount of loss is $19,000

We simply applied the above formula so that the correct value could come

And, the same is to be considered

Grey, Inc., uses a predetermined rate to apply overhead. At the beginning of the year, Grey budgeted its overhead costs at $220,000, direct labor hours at 55,000, and machine hours at 20,000. Actual overhead costs incurred were $233,250, actual direct labor hours were 62,000, and actual machine hours were 15,000. If the PDOH rate uses machine hours as the cost driver, what is the total amount credited to the overhead account control account

Answers

Answer:

$165,000

Explanation:

Calculation for what is the total amount credited to the manufacturing overhead account for the year for Grey

First step is to calculate Predetermined overhead rate using this formula

Predetermined overhead rate = Estimated overhead costs / Estimated machine hours

Let plug in the formula

Predetermined overhead rate = $220,000 / 20,000 machine hours

Predetermined overhead rate= $11

Second step is to calculate Total amount credited to the factory overhead account for the year for Grey

Using this formula

Total amount credited to the factory overhead account for the year for Grey = Predetermined overhead rate × Actual machine hours

Let plug in the formula

Total amount credited to the factory overhead account for the year for Grey= $11 × 15,000 machine hours

Total amount credited to the factory overhead account for the year for Grey = $165,000

Therefore the Total amount credited to the factory overhead account for the year for Grey will be $165,000

Dragon makes all sales on account, subject to the following collection pattern: 30% are collected in the month of sale; 60% are collected in the first month after sale; and 10% are collected in the second month after sale. If sales for June, July, and August were $120,000, $160,000, and $220,000, respectively, what were the firm's budgeted collections for August and the company's budgeted receivables balance on August 31?

Answers

Answer: $174000

Explanation:

The firm's budgeted collections for August and the company's budgeted receivables balance on August 31 would be calculated as:

= (30% × $220,000) + (60% × $160,000) + (10% × $120,000)

= (0.3 × $220,000) + (0.6 × $160,000) + (0.1 × $120,000)

= $66000 + $96000 + $12000

= $174000

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