a specific group of potential customers toward which an organization directs its marketing program is called a

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Answer 1

This group of customers is referred to as a targeted audience. A company's marketing program is directed toward one or more special groups of potential customers as its target market.

Who consumes goods and services, and who doesn't?

Give an example of a consumer: A consumer is someone who pays money to buy a good or use a service. It excludes anyone and everyone who buys a product with the goal of reselling it or applying it for commercial purposes.

Who is a customer, exactly?

A person or company that purchases goods or services from another company is referred to as a customer. Customers are essential to businesses because they generate revenue; without people, they couldn't exist.

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a gas station employee monitored gas sales one day. the data showed that 80% of customers purchased regular gas. of the customers who purchased regular gas, 10% paid in cash, whereas 20% of the customers who did not purchase regular gas paid in cash. what percentage of the customers paid in cash? 30% 28% 14% 12%

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A gas station employee monitored gas sales one day. the data showed that 80% of customers purchased regular gas. 28%, of the customers paid in cash. Thus, option (b) is correct.

80% of customers, according to the report, bought normal gas. 10% of those who bought normal petrol paid with cash. Additionally, 20% of customers who didn't buy regular petrol made cash payments.

80% of customers bought standard petrol, while 10% of them made cash payments. This represents 80% plus 10%, or 8%, of all customers.

20% of customers paid with cash and 20% did not purchase normal petrol. This represents 20% x 20%, or 4%, of all customers.

8 + 4 = 12

100 people in all.

12/100 × 100% = 12%

20% - 4%  = 16%

customers paid in cash = 12% + 16%

customers paid in cash = 28%

Therefore, option (b) is correct.

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g 8. agreement and disagreement among economists suppose that nick, an economist from a consulting firm, and rosa, another economist from a university in florida, are both guests on a popular science podcast. the host of the podcast is facilitating their debate over budget deficits. the following dialogue represents a portion of the transcript of their discussion: rosa: most people recognize that the budget deficit has been rising considerably over the last century. we need to find the best course of action to remedy this situation. nick: i believe that a cut in income tax rates would boost economic growth and raise tax revenue enough to reduce budget deficits. rosa: i actually feel that raising the top income tax rate would reduce the budget deficit more effectively. the disagreement between these economists is most likely due to . despite their differences, with which proposition are two economists chosen at random most likely to agree? employers should not be restricted from outsourcing work to foreign nations. central banks should focus more on maintaining low unemployment than on maintaining low inflation. business managers can raise profit more easily by reducing costs than by raising revenue.

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The disagreement between these economists is most likely due to differences in values.

Central banks should focus more on maintaining low unemployment than on maintaining low inflation proposition are two economists chosen at random most likely to agree.

What is inflation?

Inflation is an increase in an economy's overall level of prices for goods and services. As the general price level rises, each unit of currency may buy fewer goods and services; hence, inflation is linked to a reduction in the purchasing power of money. This growth can rise inflation when the economy is strong, and unemployment is low because businesses raise wages to recruit and keep workers.

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according to the institute of management accountants statement of ethical professional practice, determining whether a particular action is ethical requires knowing multiple choice whether the act is legal in your jurisdiction. whether the management accountant is certified. the amount of the fraud or theft that is involved. the intent and the business context of the act.

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IMA members must uphold the requirements of Competence, Confidentiality, Integrity, and Credibility in order to remain members. Those who refuse to cooperate may face punishment.

What constitutes competence?

Competency is defined as the ability to apply or employ the cluster of related knowledge, abilities, and skills required to successfully accomplish "important job functions" or tasks in a particular work setting. You need specific methods of thinking or acting to be successful at a task or job. For instance, if you work in sales, your capacity to gain the confidence of clients will affect the volume of business you bring in. To be successful in that role, you'll need some degree of credibility-building abilities.

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one of the effects of gas prices rising from about $2 to about $4 per gallon was airlines ordering new, fuel-efficient aircraft. True or alse

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Airlines ordered brand new, fuel efficient aircraft as one of the repercussions of the increase in gas costs from approximately $2 to approximately $4 per gallon. True

Can prices drop so low that certain vendors decide to provide zero units?

The amount of an item or service that vendors were willing and capable of providing at a specific price is known as the quantity supplied. Price cannot drop to the point that some vendors decide to offer zero units. When a good's price is cheap, selling it is lucrative, which results in a high supply.

Which are the two most important causes of any economic issue?

Economic Problem Causes a lack of resources Compared to the need, resources like labor, land, and money are insufficient demand. As a result, the economy is unable to satisfy everyone's needs. Human beings have limitless expectations and desires, which means they can never be fulfilled.

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The process of transferring the debits and credits from the journal entries to the accounts in the ledger is called:
a. recording.
b. posting.
c. journalizing.
d. double-entry accounting.

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Posting refers to the process of transferring the debits and credits from the journal entries to the accounts in the ledger. The process of posting comes after all accounting transactions have been journalized.

What steps are involved in journalizing using debit and credit?

The process of journalizing transactions is keeping a record of all your business dealings and tracking them chronologically. Typically, this record contains the date, the account you're debiting or crediting, and a brief description of the transaction that took place.

What steps make up the ledger posting process?

The ledger, which is the main book, is where the transactions are posted once they have been noted in the journal. Ledger posting is the process of moving the entries from the journal to the appropriate ledger accounts.

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what are primary concerns of shared value and sustainable development?

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Concerns about shared values and sustainable development are primarily focused on global equilibrium, environmental repercussions, and social implications.

What are the consequences on the environment?

There are five main categories of pollution in the environment: air, water, soil, noise, and light. Environmental pollution is the contaminating of the physical and biological elements of the earth to the point that it negatively affects natural environmental processes.

What are the environmental causes and effects?

The air we breathe becomes contaminated by air pollution, which has negative health effects. The quality of the water we use for drinking is lowered by pollution. As a result of human activity, land contamination causes the surface of the earth to deteriorate.

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project managers are question 19 options: ultimately responsible for performance. not timid. a direct link to the customer. all of the above.

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Project managers are a) ultimately responsible for performance.

Project managers play a critical role in the successful completion of any project.

They are ultimately responsible for the performance and success of the project, and must ensure that all tasks are completed on time, within budget, and to the highest standards.

They must also manage both internal and external stakeholders, coordinate resources, and ensure that the project's goals and objectives are met.

Project managers need to be highly organized and skilled communicators, with the ability to quickly make decisions and handle any unforeseen issues that may arise.

The success of any project relies heavily on the expertise and dedication of its project manager.

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oey earns $ 10 , 000 $10,000dollar sign, 10, comma, 000 from a lemonade stand and deposits it into cal bank. the bank has a 50 % 50p, percent reserve requirement and keeps no excess reserves. assume all money is held in banks. what is the maximum change in demand deposits in the banking system as a result of this deposit? choose 1 answer: choose 1 answer: (choice a) a $ 200 , 000 $200,000dollar sign, 200, comma, 000 (choice b) b $ 5 , 000 $5,000dollar sign, 5, comma, 000 (choice c) c $ 20 , 000 $20,000dollar sign, 20, comma, 000 (choice d) d $ 10 , 000 $10,000dollar sign, 10, comma, 000 (choice e) e $ 50 , 000 $50,000

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Because the bank has a 50% reserve requirement and no excess reserves, the maximum change in demand deposits in the banking system as a result of this deposit is $10,000.

What is fractional reserve banking system?

This question uses the fractional reserve banking system, a system in which banks are required to keep a certain percentage of their deposits as reserves and can lend out the rest.This system is used in most countries, including the United States. Under this system, the maximum change in demand deposits in the banking system as a result of a deposit is equal to the deposit plus the amount that the bank can lend out, as calculated in the answer to this question.

The steps for this process are as follows:

Step 1: Calculate the amount of money the bank can lend out as a result of the $10,000 deposit.

This is equal to the 50% reserve requirement multiplied by the deposit, which is 0.5 x $10,000 = $5,000.

Step 2: Calculate the maximum change in demand deposits in the banking system as a result of the deposit.

This is equal to the deposit plus the amount that the bank can lend out, which is $10,000 + $5,000 = $20,000.

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glenn recently graduated from college and accepted his first career position. he received a signing bonus of $1,000 for his new job. he plans to buy a new car in one year and has decided to save that $1,000 to use as a down payment on a new car. which savings tool would you recommend glenn utilize and why?

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You should advise him to get the Certificate of Deposit because the interest he earns on it will help him out in the short term.

The term "Certificate of Deposit" (CD) refers to a category of savings products that offer a guaranteed rate of return for a specified time period (often a few months to several years). The phrase used to describe this time frame.

CDs, or certificates of deposit, are a type of bank deposit product that allows you to put money down for a specific amount of time. CDs are a safe and secure way to grow your money because the bank guarantees to pay you a fixed APY each year.

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The right way of asking the question is:

Glenn recently graduated from college and accepted his first career position. He received a signing bonus of 1,000 for his new job. He plans to buy a new car in one year and has decided to save that 1,000 to use as a down payment on a new car. Which savings tool would you recommend Glenn utilize and why?

g you are thinking of borrowing $50,000 to start a small business. assuming and annual interest rate of 5% and that you want to pay off the loan in 5 years, what would be your monthly payment at the end of each month?

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If you are thinking of borrowing $50,000 to start a small business. assuming and annual interest rate of 5% and that you want to pay off the loan in 5 years then the Monthly payment at the end of each month is 1,041.

What would be the monthly payment?

$50,000 to start a small business. assuming and annual interest rate of 5% and that you want to pay off the loan in 5 years,

I = $ 12,500.00

I = Prt

Calculation:

First, converting R percent to r a decimal

r = R/100 = 5%/100 = 0.05 per year,

then, solving our equation

I = 50000 × 0.05 × 5 = 12500

I = $ 12,500.00

The simple interest accumulated

on a principal of $ 50,000.00

at a rate of 5% per year

for 5 years is $ 12,500.00

12500/12= 1,041.

monthly payment at the end of each month is 1,041.

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customers in the service area pay $0.20/kwh for electricity. calculate how much revenue will be produced if the wind turbines provide 80% of the annual electrical demand in the service area. show all work.

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Consumption is the total amount of electricity a member uses over time. Kilowatt-hours serve as the measurement's base unit (kWh).

What is meant by annual electrical demand?

The average rate at which your residence or place of business uses power over the course of a specific time period is known as the "electric demand." Your demand will typically increase when you use more electrical appliances simultaneously.

As contrast to energy, which is the quantity of power used over time, demand refers to the highest amount of electrical power that is being consumed at a given time.

A member's current need for electricity is referred to as demand. It's measured in kilowatts (kW). The amount of electricity used by a member over time is referred to as consumption. Kilowatt-hours are the unit of measurement (kWh).

[tex]1.6 \times 10^6 MWh \times (2 \times 10^-1)/Kwh \times 1 x[/tex]

10³ Kwh/ 1 MWh = 3.2 x 1[tex]0^8[/tex] = $320,000,000

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would you say that nonconsumable hard good consumer products are produced by primary or secondary manufacturing industries? what would be examples of nonconsumable hard good consumer products?

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I would you say that Non consumable hard good consumer products are produced by secondary manufacturing industries.

Non consumable hard good consumer products examples :-

1.tools

2.Cars.

3.land

4.Furnitur

What is secondary manufacturing industries ?

All human endeavours that convert raw materials into finished goods fall under the manufacturing and industry sector, also referred to as the secondary sector or the production sector. Food production, textile production, industry, and secondary raw material processing are all included in the secondary sector. This industry is primarily composed of mechanical engineering.

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how many times was the debt ceiling raised under trump?

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The debt ceiling raised 2 times under trump, one in 2017 and another in the pandemic of 2020.

What is debt ceiling?

The debt ceiling, also known as the debt limit, is a statutory cap placed by Congress on the total amount of debt that the U.S. Treasury may incur. As a result, it restricts the amount of interest that the federal government may pay on the debt it has already borrowed.

The gross debt, which includes debt held by the general public and debt owed by internal government accounts, is subject to the debt ceiling, which is a total figure. The ceiling does not cover about 0.5 percent of the debt. The debt ceiling does not impose a direct cap on government deficits since spending is only authorised by separate legislation.

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___ will often cause you to spend more than you‘ve budgeted for a category.

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Impulse buying will often cause you to spend more than you‘ve budgeted for a category.

What defines Impluse Buying?

A consumer buying behavior known as "impulsive buying" is when they buy something without giving it much thought or planning beforehand. It is characterized by a strong urge to buy something right away, usually in response to a happy or excited emotional state.

When you make a purchase without anticipating it, you are committing impulsive buying. Let's say you're at the supermarket. You didn't buy the gallon of milk on your list on a whim. When you spot a candy bar on the shelves in the checkout line, you buy it on impulse and throw it in your cart.

Common reasons for impulsive purchases:

Things that make us happy tend to be bought.Aversion to loss.Thinking you've discovered a steal.The need to accumulate supplies.Biased use evaluation

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this individual invented a large clock that could record time to 1/2000th of a second in order to aid in his motion studies.

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The individual who invented a large clock that could record time to 1/2000th of a second in order to aid in his motion studies was eadweard Muybridge.

What is eadweard muybridge ?

This technique allowed him to study and analyze the motion of animals and humans. He is credited with creating the first motion picture sequences and his work has been used in many films, television shows, and other media. His photographs are also considered to be some of the earliest examples of abstract art. Muybridge's work has been influential in many fields including art, science, technology, and film. His legacy continues to inspire researchers and artists today.

Muybridge was an English photographer and inventor who is best known for his pioneering work in motion-picture projection. He developed the zoopraxiscope, a device that projected moving images, and used it to study the motion of humans and animals. To do this, he needed an accurate way to measure time, so he invented a large clock that could record time to 1/2000th of a second. This allowed him to capture and analyze the movements of people and animals with unprecedented accuracy.

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300, Scott Lawton, discusses Barcelona's philosophy on allowing restaurant managers to make their own decisions. They hire and train managers that they believe have the creativity and brain power to be successful. Scott is performing a(n) role. What is another activity Scott may perform within this role? Keeping apprised of food and safety regulations by checking the FDA web site on a regular basis Presenting plaques to employees who have reached a yearly service milestone Resolving a dispute between the Executive Chef and one of her line cooks Doing a radio interview about a new restaurant location

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As part of his job as a restaurant manager, Scott might also carry out tasks like mediating arguments among chefs and promoting new restaurant locations.

What is Scott Lawton famous for?

Since 1999, Lawton has led the Deutsches Filmorchester Babelsberg in Potsdam as its principal conductor. He performs silent film screenings, records in the studio for movies and television shows, and conducts orchestra concerts with the Filmorchester.

Bartaco, a restaurant with a coastal theme that serves fresh, ritzy street food in a casual setting, was founded and is led by Scott Lawton. At the Ivory & Castle Center in Southwark, Lawton defeated Dave Hinds to make his professional debut in September 2001. Before being given a chance to, he fought an additional nine times.

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Kurt decides to spend 2 hours working rather than hanging out with his friends. He earns $10 per hour for work. His opportunity cost of working is

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the opportunity cost of working is $20 (the amount Kurt earns for working two hours). The opportunity cost of working is the value of the next best alternative that Kurt gave up in order to work.

What is cost ?

Cost is the amount of money that must be paid to acquire goods or services. It can also refer to the amount of money that is lost due to a particular action or decision.

In this case, it would be the value of the time he could have spent with his friends. Since it is impossible to put a monetary value on spending time with friends, the opportunity cost of working is $20 (the amount Kurt earns for working two hours).

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which of the following is a true statement? a) a real estate license is not generally required to work in the resort industry in texas. b) a real estate license is always required to work in the resort industry in texas. c) a real estate license is required to develop a time-share plan in texas. d) a real estate license is required to work in the landman industry in texas.

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A person cannot fulfil the educational requirements with a licence from another state, experience working in real estate brokerage, or any other relevant field.

What does education mean in layman's terms?

Both the act of teaching others and the process of learning something new are included in education. Education also refers to the knowledge obtained via formal education or instruction in addition to the institution of teaching as a whole. The objective of education as a deliberate endeavour, whether on a small scale at the individual level or a large one at the institutional level, is to enable children to become capable of becoming active, responsible, productive, and loving members of society.

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you may be subject to loss or denial of classified access, suspension without pay, termination of employment, discharge from military service, and criminal prosecution if you knowingly, willfully, or negligently disclose classified information or cui to unauthorized persons. true or false

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If the following is true, you risk losing or being given access to sensitive information, being suspended with pay, having your employment canceled, being released from the service, etc.

Which notion of employment is more accurate?

In most cases, the term "employment" describes the state of possessing a salaried position being worked. A person is paid to work if they are employed. Workers are employed by an employer. As in We're trying to boost our employment of women., the term "employment" also can refer to the practice of hiring individuals.

What does employment complete?

Employment Report used to assess a consumer for potential hiring, promotion, reassignments, or employee engagement.

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which composer was allowed to write for others and sell his music to publishers only after he had spent approximately 18 years in his employer's service?

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Joseph Haydn, fully Franz Joseph Haydn (born 31 March 1732 Rohrau, Austria, died 31 May 1809 in Vienna),  one of the most important figures in the development of the classical music style of the 18th century Austrian composer who was in the century. He helped establish the form and style of string quartets and symphonies.  

His father was a wheelwright and his mother was a village cook before their marriage. Haydn displayed extraordinary musical talent from an early age, and a cousin who was headmaster and choir master in the nearby town of Hainburg offered to welcome Haydn to his home for training. Haydn, who was not yet six years old, left his parents' home and returned only for short, rare  visits.

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firm and markets represent the two primary modes of economic organization in the capitalist economy. [see pp.146-147] group of answer choices true false

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True, the two main ways in which the capitalist economy is organised are through markets and firms. An organisation that produces goods and services is a company.

whereas a market is a system for facilitating the exchange of goods and services between buyers and sellers. In a capitalist economy, firms are viewed as the dominant method of production. In order to create goods and services, they are in charge of arranging production and coordinating the factors of production (such as labour, capital, and natural resources). Pricing, production, and distribution choices are also made by them. On the other hand, markets are thought to be the main form of allocation in a capitalist society. They are in charge of distributing resources and setting pricing in accordance with supply and demand. The effective distribution of resources results from the interaction between buyers and sellers in marketplaces.

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Once on the job, a worker may need to read
a. for background information
b. to locate specific data
c. to learn new procedures
d. all the above

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Once on the job, a worker may need to read for background information, to locate specific data and to learn new procedures.

What is an information?

Information is a general term for everything with the capacity to inform. Information is most fundamentally concerned with the interpretation of what may be sensed.

Any naturally occurring process that is not entirely random, as well as any discernible pattern in any medium, can be said to convey some level of information.

Other occurrences and artifacts, such as analog signals, poems, photographs, music or other sounds, and currents, convey information in a more continuous form than digital signals and other data do.

Information is not knowledge in and of itself, but rather the interpretational meaning that can be drawn from a representation. Up to an optimal size, which is the compression's theoretical upper bound, redundant data can be compressed.

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where in the circular flow model does a new car on display in an auto dealer’s showroom belong?

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A new vehicle on display inside an auto owner's showroom fit the circular flow model Market for goods, physical flow.

What are the two marketplaces that the circular flow graphic represents?

A circular flow model is a mathematical theory that illustrates how money circulates throughout an economy. The most popular version of this model displays the revolving door of revenue between the consumer and business sectors. Between both the two are indeed the commodity market as well as the commodity market.

What kind of activity by the government is exemplified in the quiz on the circular flow model?

Savings, taxes, and imports are a few examples. Any monetary flows that are injected into the ongoing circulation between families and businesses are referred to as injections. Government spending, exports, and investment are among examples.

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indirect materials and indirect labor are classified as ______. A. nonspecific materials. B. nonspecific labor. C. period costs. D. manufacturing overhead.

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Manufacturing overhead is categorized as indirect labor and indirect materials.

Why is labor so important to a business?

Employers seek labor because it is an essential part of the production process. Individuals use apparatus and tools to transform inputs into output. Without employees, employers couldn't produce goods, offer services, or generate revenue.

What does work in the market place look like?

The fashion business, teaching, building houses, and hairdressing are a few examples of labor-intensive industries. A company is said to run in a money industry if it predominantly uses technology and machinery to transform inputs into outputs.

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hape co. had the following information related to common and preferred shares during the year: common shares outstanding, 1/1 700,000 common shares repurchased, 3/31 20,000 conversion of preferred shares, 6/30 40,000 common shares repurchased, 12/1 36,000 chape reported net income of $2,000,000 at december 31. what amount of shares shoul

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Chape should utilize 702,000 shares as the denominator in the calculation of basic profits per shares.

The denominator in the computation of basic earnings per share should be the total number of common shares outstanding at the end of the period, which in this case is 702,000 (1,700,000 - 20,000 - 40,000 - 36,000). Preferred shares (also known as preferred stock or preference shares) are securities that represent power in a  pot, and that have a precedence claim over common shares on the company’s means and earnings. The shares are more  elderly than common stock but are more inferior relative to bonds in terms of claim on means. Holders of favored stock are also prioritized over holders of common stock in tip payments. Preferred shares have a special combination of features that separate them from debt or common equity.

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to sign an audit opinion on an entity's financial statements in the united states, an external auditor must be a(n)

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To sign an audit opinion on an entity's financial statements in the United States, an external auditor must be a(n) Certified public accountant.

In order to sign an audit opinion on an entity's financial statements in the United States, an external auditor must be a Certified Public Accountant (CPA).

CPAs must have a professional license granted by the states in which they practice, and have passed the Uniform CPA Exam.

They must also complete continuing professional education courses in order to remain licensed.

CPAs are held to high ethical and professional standards, and provide a level of assurance to the public that financial statements produced by an entity are reliable.

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g the socioeconomic status of the mother can be a confounding factor in this study because a. children who eat too many sugary snacks are more likely to be overweight b. mothers with low economic status are more likely to smoke c. mothers with higher economic status can afford better food for their children and 1. mothers with higher economic status may be more able to enforce early bedtimes because of stable work and home conditions 2. mothers with lower economic status typically work longer hours and are more tired 3. children who don't sleep enough cannot concentrate on school

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The ability to provide dynamic healthcare is impacted by the aforementioned socioeconomic factors.

For instance, before being seen by a provider, lower-income and uninsured communities are likely unable to obtain proper healthcare due to costs, such as co-pays and upfront out-of-pocket expenses.

What effects does the family's socioeconomic status have?

Self-regulation, academic performance, and a sense of well-being are all linked to higher family SES, as are less impulsive decisions, learned helplessness, stress, and psychological distress in young people (Evans and English, 2002; Evans and other, 2005; Sirin, 2005; Sweitzer and other, 2008)

What influences one's socioeconomic standing?

A person's or group's socioeconomic status is determined by a combination of social and economic factors like income, education level and type, occupation type and prestige, residence location, and—in some societies or parts of societies—ethnic origin.

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Question 1 (1 point)
Walter is a seasoned sales professional who oversees a team of sellers for the Great
Lakes region. His main job functions are to motivate his sales force and develop
strategies to meet business selling goals. What sales position does Walter have?
O regional sales manager
director of sales
O vice president of sales
account executive

Answers

Walter is in Regional Sales Manager position.

Explain the objectives of sales?

1. Establish measurable sales targets and goals: Identify key performance indicators (KPIs) and set realistic, achievable targets for sales to be achieved.

2. Analyze customer data: Use customer data to understand customer needs and preferences, develop customer segmentation strategies, and identify opportunities to increase sales.

3. Develop marketing strategies: Develop marketing strategies and plans that include promotional activities, pricing strategies, and other tactics to drive sales.

4. Lead sales team: Lead the sales team by setting clear expectations, providing training, and monitoring performance.

5. Monitor and adjust: Monitor sales performance and adjust strategies and tactics to improve results.

6. Manage customer relationships: Build strong, long-lasting relationships with existing customers and nurture relationships with potential customers.

Walter oversees a team of sellers for the Great Lakes region, and his main job functions are to motivate his sales force and develop strategies to meet business selling goals. This indicates that he has a managerial role, which is typically associated with the Regional Sales Manager position.

Therefore, Regional Sales Manager is the correct answer.

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Select the four benefits received by buyers that help to create customer value.
On-time delivery, quality, convenience, before-sale and after-sale service

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How much a product or service is worth to a customer value is the best way to describe customer value. It is a measurement of all the expenses and advantages related to a good or service.

What four characteristics make for good customer service?

Good customer service is based on four fundamental principles: It is proactive, professional, convenient, and tailored. The impact of these variables on the client experience is greatest. Personalized: The personal touch is the foundation of all good customer service.

Customer value: What is it?

The value of a customer can be raised by improving the quality of a good or service. In a customer's opinion, customer value is equal to perceived advantages less perceived expenses.

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true or false: if there is a surplus of a product in the market, then the actual selling price of a product is above its equilibrium price.

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If there is a surplus of a product in the market, then the actual selling price of a product is above its equilibrium price. This statement is true.

Equilibrium is the situation wherein market demand and supply balance each other, resulting in stable prices. In general, an oversupply of products or services ended up causing prices to fall, resulting in increased demand, whereas an undersupply or scarcity causes prices to rise, resulting in decreased demand. The effect of demand and supply balancing results in an equilibrium state. When the supply of goods equals the demand, the market is thought to have reached equilibrium. A market in equilibrium has three characteristics: consistent agent behaviour, no rewards for agents to change their behaviour, and a dynamic system governs balance outcomes.

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